The surprising number of American adults who think chocolate milk comes from brown cows

Seven percent of all American adults believe that chocolate milk comes from brown cows, according to a nationally representative online survey commissioned by the Innovation Center of U.S. Dairy.

If you do the math, that works out to 16.4 million misinformed, milk-drinking people. The equivalent of the population of Pennsylvania (and then some!) does not know that chocolate milk is milk, cocoa and sugar.

But while the survey has attracted snorts and jeers from some corners — “um, guys, [milk] comes from cows — and not just the brown kind,” snarked Food & Wine — the most surprising thing about this figure may actually be that it isn’t higher.

 

For decades, observers in agriculture, nutrition and education have griped that many Americans are basically agriculturally illiterate. They don’t know where food is grown, how it gets to stores — or even, in the case of chocolate milk, what’s in it.

One Department of Agriculture study, commissioned in the early ’90s, found that nearly 1 in 5 adults did not know that hamburgers are made from beef. Many more lacked familiarity with basic farming facts, like how big U.S. farms typically are and what food animals eat.

Experts in ag education aren’t convinced that much has changed in the intervening decades.

“At the end of the day, it’s an exposure issue,” said Cecily Upton, co-founder of the nonprofit FoodCorps, which brings agricultural and nutrition education into elementary schools. “Right now, we’re conditioned to think that if you need food, you go to the store. Nothing in our educational framework teaches kids where food comes from before that point.”

Upton and other educators are quick to caution that these conclusions don’t apply across the board. Studies have shown that people who live in agricultural communities tend to know a bit more about where their food comes from, as do people with higher education levels and household incomes.

But in some populations, confusion about basic food facts can skew pretty high. When one team of researchers interviewed fourth-, fifth- and sixth-graders at an urban California school, they found that more than half of them didn’t know pickles were cucumbers, or that onions and lettuce were plants. Four in 10 didn’t know that hamburgers came from cows. And 3 in 10 didn’t know that cheese is made from milk.

“All informants recalled the names of common foods in raw form and most knew foods were grown on farms or in gardens,” the researchers concluded. “They did not, however, possess schema necessary to articulate an understanding of post-production activities nor the agricultural crop origin of common foods.”

In some ways, this ignorance is perfectly logical. The writer and historian Ann Vileisis has argued that it developed in lockstep with the industrial food system.

As more Americans moved into cities in the mid-1800s, she writes in the book “Kitchen Literacy,” fewer were involved in food production or processing. That trend was exacerbated by innovations in transportation and manufacturing that made it possible to ship foods in different forms, and over great distances.

By the time uniformity, hygiene and brand loyalty became modern ideals — the latter frequently encouraged by emerging food companies in well-funded ad campaigns — many Americans couldn’t imagine the origins of the boxed cereals or shrink-wrapped hot dogs in their kitchens.

Today, many Americans only experience food as an industrial product that doesn’t look much like the original animal or plant: The USDA says orange juice is the most popular “fruit” in America, and processed potatoes — in the form of french fries and chips — rank among the top vegetables.

 

 

 

“Indifference about the origins and production of foods became a norm of urban culture, laying the groundwork for a modern food sensibility that would spread all across America in the decades that followed,” Vileisis wrote, of the 20th century. “Within a relatively brief period, the average distance from farm to kitchen had grown from a short walk down the garden path to a convoluted, 1,500-mile energy-guzzling journey by rail and truck.”

The past 20 years have seen the birth of a movement to reverse this gap, with agriculture and nutrition groups working to get ag education back into classrooms.

Aside from FoodCorps, which worked with slightly more than 100,000 students this year, groups like the National Agriculture in the Classroom Organization and the American Farm Bureau Foundation are actively working with K-12 teachers across the country to add nutrition, farm technology and agricultural economics to lessons in social studies, science and health. The USDA Farm to School program, which awarded $5 million in grants for the 2017-2018 school year on Monday, also funds projects on agriculture education.

For National Dairy Month, which is June, NACO has been featuring a kindergarten-level lesson on dairy. Among its main takeaways: milk — plain, unflavored, boring white milk — comes from cows, not the grocery case.

Nutritionists and food-system reformers say these basic lessons are critical to raising kids who know how to eat healthfully — an important aid to tackling heart disease and obesity.

Meanwhile, farm groups argue the lack of basic food knowledge can lead to poor policy decisions.

2012 white paper from the National Institute for Animal Agriculture blamed consumers for what it considers bad farm regulations: “One factor driving today’s regulatory environment … is pressure applied by consumers, the authors wrote. “Unfortunately, a majority of today’s consumers are at least three generations removed from agriculture, are not literate about where food comes from and how it is produced.”

Upton, of FoodCorps, said everyone could benefit from a better understanding of agriculture.

“We still get kids who are surprised that a french fry comes from a potato, or that a pickle is a cucumber,” she said. “… Knowledge is power. Without it, we can’t make informed decisions.”

Update: This story originally said the survey in question was commissioned by the National Dairy Council. It was actually commissioned by the Innovation Center of U.S. Dairy, its sister organization. The Post regrets the error. 

by Alfons

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„We got a fuckin’problem “

Seymour Hersh wrote this article, which confirmed that it was not the Syria’s which were behind the sarin attack. One of the fake news. Trump was quite aware of who spread the serine attack.

Von Seymour M. Hersh |

 

Intelligence officials doubted the alleged Sarin gas attack at Khan Sheikhoun. WELT AM SONNTAG presents a chat protocol of a security advisor and an active American soldier on duty at a key base in the region.

 

his conversation was provided to Seymour Hersh. It is between a security adviser and an active US American soldier on duty on a key operational base about the events in Khan Sheikhoun. We have made abbreviations: American soldier (AS) and Security Advisor (SA). WELT AM SONNTAG is aware of the location of the deployment. For security reasons, certain details of military operations have been omitted.

April 6, 2017

American Soldier: We got a fuckin‘ problem

Security-Adviser: What happened? Is it the Trump ignoring the Intel and going to try to hit the Syrians? And that we’re pissing on the Russians?

AS: This is bad…Things are spooling up.

SA: You may not have seen trumps press conference yesterday. He’s bought into the media story without asking to see the Intel.  We are likely to get our asses kicked by the Russians.  Fucking dangerous.  Where are the godamn adults? The failure of the chain of command to tell the President the truth, whether he wants to hear it or not, will go down in history as one of our worst moments.

AS: I don’t know. None of this makes any sense. We KNOW that there was no chemical attack. The Syrians struck a weapons cache (a legitimate military target) and there was collateral damage. That’s it. They did not conduct any sort of a chemical attack.

AS: And now we’re shoving a shit load of TLAMs (tomahawks) up their ass.

SA: There has been a hidden agenda all along. This is about trying to ultimately go after Iran. What the people around Trump do not understand is that the Russians are not a paper tiger and that they have more robust military capability than we do.

AS:  I don’t know what the Russians are going to do. They might hang back and let the Syrians defend their own borders, or they might provide some sort of tepid support, or they might blow us the fuck out of the airspace and back into Iraq. I honestly don’t know what to expect right now. I feel like anything is possible.  The Russian air defence system is capable of taking out our TLAMs.  this is a big fucking deal…we are still all systems go…

SA:  You are so right. Russia is not going to take this lying down

SA: Who is pushing this? Is it coming from Votel (General Joseph L. Votel, Commander of United States Central Command, editor‘s note) ?

AS: I don’t know. It’s from someone big though. . . . This is a big fucking deal.

AS: It has to be POTUS.

AS:  They [the Russians] are weighing their options.  Indications are they are going to be passive supporters of Syria and not engage their systems unless their own assets are threatened. In other words, the sky is fucking blue.’

April 7, 2017

SA: What are the Russians doing or saying  Am I correct that we did little real damage to Russia or Syria?

AS: We didn’t hit a damn thing, thankfully. They retrograded all their aircraft and personnel. We basically gave them some very expensive fireworks display.

AS: They knew where ships were and watched the entire strike from launch to end game.

AS: The Russians are furious. Claiming we have the real Intel and know the truth about the weapons depot strike.

AS: They are correct.

AS: I guess it really didn’t matter whether we elected Clinton or Trump. Fuck.

AS: No one is talking about the entire reason we’re in Iraq and Syria in the first place. That mission is fucked now.

SA: Are any of your colleagues pissed or is everyone going along with it and saying this is OK

AS: It’s a mad house. . . .Hell we even told the Russians an hour before impact

SA: But they clearly knew it was coming

AS: Oh of course

AS: Now Fox is saying we chose to hit the Syrian airfield because it is where the chemical attacks were launched from. Wow. Can’t make this shit up.

SA: They are. I mean, making it up

AS: It’s so fuckin evil

SA: Amen!!!

April 8, 2017

AS: Russians are being extremely reasonable.  Despite what the news is reporting they are still trying to deconflict and coordinate the air campaign.

SA: I don’t think the Russia yet understands how crazy Trump is over this.  And I don’t think we appreciate how much damage the Russians can do to us.

AS: They’re showing amazing restraint and been unbelievably calm.  They seem mostly interested in de-escalating everything.  They don’t want to lose our support in the help with destroying Isis.

SA: But I get the get the feeling are simply trying this approach for as long as they feel it might work.  If we keep pushing this current aggressive stance they’re going to hit back.’

by Alfons